Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Wednesday, March 2, 2011


A year after Apple launched the iPad to the world, it now introduces us to the brand new iPad 2. The new iPad represents a major leap in technology from its predecessor with its fast dual-core A5 chip, two cameras for FaceTime and HD video recording and a three-axis gyro, all wrapped up in a thinner, lighter design.

While the new iPad does have such impressive improvements from the original, many people are frustrated that it has taken Apple two releases to fit the tablet out with the dated technology that they easily could have incorporated into the first model.

But Apple can do no wrong with last year's sales of the iPad reaching nearly 15 million units in an increasingly competitive market where they hold around 90% of the share. And this year they hope will be the year of the iPad 2 as they aim to encourage more people to consider buying their new tablet to compliment their growing hoard of, at times, seemingly redundant household gadgets.

The Apple iPad 2 will be released on March 11 and will retail from $499.

Tuesday, February 22, 2011
The 2012 London Olympics is only a year away now and it is at this time that the world is starting to pay more attention to the logo that will define the games. This bright-coloured creation was the brainchild of international brand consultancy agency, Wolff Olins, and was produced at a cost of £400,000, which since it was unveiled in 2007 has been the subject of much debate and controversy.
An early poll by the BBC website saw more than 80% of the voters give the logo the lowest possible rating and led many people to submit their own designs as an alternative. The logo has also been criticized for appearing to be everything from looking like a pornographic representation of the cartoon character Lisa Simpson, to two people making love, to a distorted Swastika, and to more recently as alleged by Iran officials, a hidden Zion message that has prompted them to threaten to boycott the games unless it is changed.

Wolff Olins claims that their logo is "...unconventionally bold, deliberately spirited and unexpectedly dissonant, echoing London’s qualities of a modern, edgy city. Containing neither sporting images nor pictures of London landmarks, the emblem shows that the Games is more than London, more than sport."

Although I do struggle to see these alleged hidden images, I can't help but wonder whether the £400,000 could have been better spent on a logo that better garnered the support of the people that it represents.

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