Fujifilm has announced the new FinePix X100 to great interest of professional and enthusiast photographers. Now lets face it, anyone can throw a retro style case on a camera and it will be a commercial success, I would probably buy it. But Fujifilm has gone all out with the FinePix X100 with the intentions to compete with the low to mid range DSLRs but still be a small nimble package that can fit in your pocket. The camera features a 12.3-megapixel APS-C-sized CMOS sensor and an f/2 lens with a fixed focal length of 23mm, equivalent to a 35mm semi-wide angle. Now for the downside, the current expected approx retail price is $1,200USD which is very heavy when you think of what DSLRs are available in that price range, you could get a D90 with a couple of decent lenses for that. But you can't get a Leica for that price and that is really where this camera comes into its own. All those that can't afford the hefty price of a Leica but want a small camera that can take DSLR quality pictures.

Bottom Line: Is it worth the money? Well I will let you know in March when I get my hands on one..... Right after I spend the night in a bar picking up girls by pretending I'm a journo that just got back from some war zone.... I am convinced this will work... Until then, grab a Nikon P7000 instead for around $500 for great picture quality at a very low price (currently on sale here for $379USD Bargain!).

For full specs on this classy looking camera; Fujifilm